[NoOne]

any anecdotal stuff is likely based on 54.2k stadium.

If you want max attendance and max ticket price while doing it, it takes a bit of a hand-tailored approach. the basis of ticket price is from loyalty and interest etc. that determines the range, but you can determine where in that range by do these things (assumes winning team, somethings will be the opposite for a poorly performing team or maybe simply not occur):

as you go through the season, the max ticket you can get for the same attendance (roughly) goes up ... whether slowly and continuously or in steps i'm not sure.. possibly a combination of both. However, it is definitely tied to winpct or # of wins.

So, how you amass those wins can influence how quickly you can charge more and get full attendance (more $$$). a hotstreak to begin the season will net a greater increase in income than having that hotstreak later in the year (= time lost to charge more). so even in seasons that seem similar in results, you may have a slightly different attendance turnout.

at the beginning of the year, ticket prices are always lower than what you can charge later in the year. it'll start at roughly what price for season tickets that sell ~50% of capacity to sellout a game (except opening day). by june or july you can charage more. once you start learning how far you can escalate your season ticket prices, i'd suggst using those high-water marks as your season ticket price -> More $$$ / season (or use a bit of calculus with enough info to know the optimum price per context (winning? loyalty? etc).

weekends and weekdays are different... if you see for about 44-48k out of 54.2k on monday, you'll likely sellout fri-sun -- to give a real example from a solid memory. it's probably proportional, so work with %. (52+k being a "sellout" for me)

So, learn 2 pricing models per win/winpct relative to time of year and apply to weekdays and weekends -> more $$$/yr.

if not an online league you can peak at what your ticket price will result in by opening a game and then canceling it. the attendance is shown on that screen. i only suggest this as a learning tool. it's a pain and not worth bothering over, otherwise... barring ocd. it will range quite a bit if itls 80-90% or less.... and less so the closer you get to selling out. you can see when you hit a point and it goes from ~max to +/- ~2000 and down from there.

Season tickets, side note: charge more than you think... it doesn't really effect attendance, at least not to the extend that i have tested... if i go from 32 -> low 40's by end of year, i will typically get 16-18k / 54.2 for that high-point price. i know it's more net income than the price for ~half sellout, but not necessarily all points in between or beyond.... plus you have to consider that versus what you are charging (avg) over the course of the season ... maximizing that is the ultimate goal. when winning, you don't want to be losing $X /ticket sold for 50% of your stadium, because you pulled your pants down to sell the season tickets. sell them for the high-water marks for good years or even higher!!, when you expect to win.

so, it's not just about maximizing season ticket income... it has to be relative to the other piece of the pie, too.

i might hypothesize that on a very poor team you want to do the opposite of what i am suggesting due to this fact... it's better to get some attendance for cheaper if you weren't going to have it at all. so, you price your Season Tickets to cover the seats that you cannot sell i the season and therefor should reach a near max capacity? whether that's optimum incom is another question.

if you can ony sell 20k/40k, then try selling season tickets to be 3/4 of the capacity... likely cheaper than opening day. if you can get max cap that way, it may offset the loss of margin.

but, if that doesn't result in greater attendance in the reg season, it will do nothing but hurt your income... and at that point should try to charge more for season tickets, since you'll reach the same sub-sellout level of attendance either way with a bad team.

season ticket v regular season - 2 independent variables.. easy to work with, if you care to.