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If I was you, I would start sponsoring pages on baseballreference.com.
You can sponsor individual players, teams, or various stat pages.
From their website: The prices are roughly set to match an advertising rate of $1.25 per 1,000 page views with a minimum charge of $5.
I think this would hit your target audience at a very cost effective rate. Guys looking up baseball stats on baseball reference are the sort of statheads that enjoy OOTP.
I also think your diagram is spot on. I disagree with other posters who think fantasy players are unlikely to play OOTP. Fantasy players are (1) comfortable with computers, (2) comfortable with numbers, and (3) like to pretend to be GMs. Those three characteristics seem like prerequisites for enjoying OOTP and many baseball fans don't share all three. So you've got the right idea.
There, I would start by advertising on the cheaper fantasy websites, perhaps CBS Sportsline or Yahoo rather than ESPN.
But I do think that one or two well-placed ads there might increase traffic to your website.
Good luck.
Last edited by jar2574; 07-30-2009 at 02:36 PM.
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