Quote:
Originally Posted by Stu
Agreed. Considering the limited resources marketing should be very focused during times of the year where fans are thinking about what it would be like to run a team. Based on that I would use the following schedule:
- Announce the game w/ new feature list around the start of Free Agency/ winter meeting period
- Market heavily during spring training
- Release the game on/around opening day
- Market during the week of the MLB draft. Offer a discount during this time.
- Market during the week of the trade deadline. Offer a bigger discount during this time to rope any holdout customers and maybe get them in for next season
- rinse/repeat
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I would also add the playoffs/World Series to the timeline. A lot of fans renew their interest at that time of year.