[AC]

Originally Posted by battists

Hi folks,

Curious to get some feedback. We don't sell an enormous # of copies of OOTP, and of course, the name of the game is trying to sell more. We also don't have any staff with marketing background, or time to spend marketing, really. We also have extremely limited marketing/advertising funds.

I have a theory that there is "baseball fan spectrum," with casual fans on one end, and "geeky" fans on the other end. OOTP sits squarely at one end. We do an adequate job each year of "preaching to the choir," by which I mean selling the game to the avowed baseball geeks. Sorta like this:



I believe that fantasy baseball players range from fairly casual to extremely geeky. I read an article recently that said that in one particular year, an estimated 6 million people played fantasy baseball. As you can imagine, that's several orders of magnitude beyond our annual sales. I'm of the strong (and totally unscientific) belief that the vast majority of these fantasy baseball players simply have never heard of OOTP.

I likewise believe that if we could simply get OOTP in front of more fantasy baseballers, we could generate a lot of sales, possibly multiples of our current sales. Anecdotally, we hear all the time, "I wish I'd known about this game years ago!"

So, I'm just curious to hear thoughts from the crowd, especially in answer to this question:

How can we get OOTP in front of more people, with fantasy baseball players as an "ideal target," but without big advertising expenditure, and without requiring a lot of man-hours?

Thanks for your ideas!

Steve

I haven't read through the entire thread yet so my apologies if this has been mentioned already, but there are a number of solid baseball bloggers out there that are slowly but surely starting to gain some noteriety and expand their audience. Each ML team has 2-3 bloggers that are pretty well read and respected by both geeky fans and casual ones. I would start a PR blitz w/ them. Offer them free copies of the game, discuss ways to economically advertise the game on their blogs, see if you can get them to do a review or mention the game every now and then.

Just my two cents. Let me know if you need any help in this area.