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I likewise believe that if we could simply get OOTP in front of more fantasy baseballers, we could generate a lot of sales, possibly multiples of our current sales. Anecdotally, we hear all the time, "I wish I'd known about this game years ago!"
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I'm sure that's true. There are a lot of deep thinking baseball fans out there.
Although I understand the idea of trying to broaden one's audience, I'll throw in a cautionary tale from my world. In the video baseball game era, I think it's probably safe to say that OOTP made it's name by filling a niche.
There have been a ton of niche radio stations over the years that wanted to "broaden" their audience for bigger advertising dollars. In doing so, they lost their value as a Niche. Their niche format didn't allow them to compete with mainstream stations, so they wound up serving.... no one. They're not really great at anything.
If I have a really good Oldies station, I'd concentrate on getting the word out to people who liked Oldies music. I wouldn't worry too much about getting classic rockers, or Miley Cyrus-lovers. You'll get a few of those trying your music and liking it, just cuz they're music lovers. But spend your marketing money and time on your core audience.
I'm feeling pretty certain that OOTP still has a whole sea of "geeky" fish to hook, certainly enough to double sales.
That said, I gotta add, the OOTP Team has done an admirable job of marketing. I think you might be happily surprised at what could happen if you took that marketing ability and applied it to Advertising (and no, "advertising" and "marketing" are not synonyms
).
For example, there are several satellite radio companies out there. These companies offer a variety of music formats (country, oldies, rock, top 40, sports stations, etc) to individual radio stations across America. You can hit a 100 markets for a shockingly small amount (and no, I'm not an advertising rep for one of those companies
).
Snapple is probably the best example of using radio satellite stations exclusively to explode their business. They exploded with Rush Limbaugh's help. But, there are a lot of far, far cheaper opportunities in satellite radio than that.