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>> what's the hook for buying the image itself
I know of two possibilities:
1. One guy I know, is a huge Jerry May fan and collector. So, he just *had* to buy a Topps card negative, to enhance his Jerry May collection.
2. Apparently, Billy Baldwin Mets photos are scarce. By now owning the negative, the auction winner can make sharp Mets 8x10s of Billy Baldwin.
I know if I collected 8x10s, I would bid on these negatives as well.
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