Quote:
Originally Posted by Habsfan18
So, my question to you guys is..Do these results surprise you?
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Not at all. If I'd have guessed, I'd had have gone more like 70/15/15, or even 80/10/10.
The difference between heavy users of a product and the users at large is a well-recognized phenomenon that all marketing people take into account. It's a manifestation of the
Pareto Principle, though in the case of OOTP buyers and this forum, it's probably, along the lines of 95% of the consumer feedback coming from 5% of the purchasers.
That doesn't mean you ignore those 5%, as they are your loyal repeat customers, your brand evangelists, etc. But you take what they say with a grain of salt.