[Merkle923]

About the Kellogg 1971 card all I've ever heard or surmised is that since the Kellogg's deal was one of the MLBPA's first revenue streams in which they got to put their logo on some of the products, Horton either agreed or didn't have a choice (by the time the card was produced, sadly, he had already left Cleveland - and baseball - after his 1970 health crisis).

This leaves no explanation for his appearance on the regionally issued Kahn's hot dogs cards of 1968 (below) and 1969 other than a theory that emerged after I saw Horton's contract file card at Topps, which listed the many dates contracts were sent to him and bore the notation "does not reply to mail." Given that he kept posing for Topps - always an in-person, in-the-moment request - and was never reported to be difficult in person with media or players, I've just always guessed the Kellogg's and Kahn's deals were proposed (maybe even paid) in person, directly or through the Players' Association in the one case or the team in the other.