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FWIW, I would never use any of the suggested modes, although I do recognize that it may have some broader appeal and be interesting to new types of players.
If I had to put them in order of what I think would be best, I would say it's 3), 2), 1) (numbered by order in OP).
For 3) in general, the ultimate team game modes have been quite successful in many different sports games.
For 2) you seem to have a very loyal and stable base of players who play online leagues. This is a very natural thing to offer them, and so would make a lot of sense.
For 1), you are not really trying to attract players who are just going to jump in and play a meaningless exhibition game against a friend. If you were to do something like this, you would probably want to have online leaderboards, and let's call them 'seasons', like in e.g. Diablo 3, where for several months, players compete for some prize at the end of that 'season', for things like 'best winning percentage', 'best sportsmanship (least number of dropped games)', etc. But personally I don't think you have this kind of player base at the moment. And I'm not sure you'd attract them without a really deep exhibition-like online mode.
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