It's probably and advantage to run a team you are not familiar with... less bias based on a "name" which may or may not match public perception in that region.
focus on tangible things with a causal realtionship instead of a "name". liekly to make better and more rational decisions.
let ratings and stats dictate.. shelve everythign else... much easier with a team you have no emotional attachment to -- for most people. i'm a alien in this regard
i don't even suport friends or family when they are nefarious or are on the wrong side of history etc.. most people protect their own even in the face of incontrivertable evidence.. and that is just whacky to me. they can still be 'family' but they have to be punished for bad behaviour too.