Allow me to preface this by giving myself a bit of an excuse for this.
For years (actual calendar years, not in-game season years), I have been playing fictionally, beginning in the Dead Ball Era when dollar amounts were low and the reserve clause was in effect. Starting in 1901, the farthest that I remember ever getting was 1950, well before free agency and big money in Baseball.
This year, however, I decided to go back to my Millennial Era style of play, beginning in 2001. (And I am glad I did because I was really tired of the Dead Ball Era.) I was a bit rusty on the finances, to say the least.
To set my Ticket Price, I was in the habit of checking "across town" at what the other local team(s) were doing. I would look at the New York Giants and Brooklyn Dodgers, figuring that I should not be too far away from what they were charging. Playing in the Dead Ball Era, it did not matter too much anyway.
Now it does. I am deep in a hole, my owner hates my guts, and has cut my budget way back. Part of it may be due to the consistent red ink that I was generating!
So I go to check the Mets and they are charging $19.00, up 11.4% over last year. Well, that should mean I can leave my Ticket Price at $15.50, if not raise it a buck or two, no? NO!
What I finally realized is that the AI sets Ticket Price not in a vacuum but in conjunction with FAN INTEREST. They are able to charge top dollar because their Fan Interest is high at this time. For me to even think about approaching their Ticket Price level would be folly indeed.
As I found out when I began to play "What if?" with my Ticket Price. Eureka! Realizing my much lower Fan Interest rating, I found that if I LOWERED my Ticket Price, the boost in attendance would more than make up for it, resulting in higher overall revenue. ALL THE WAY DOWN TO $9.00! Holy Smokes, see the difference for yourself below. Further reductions below $9.00 made projected revenue start falling again but at $9.00 revenue is maximized and may save my bacon in the coming free agency market.
Eureka. Who knew? Yeah, yeah, most of you, that's who.