Yeah, you're not supposed to buy all the live cards. It's much, much more effective to open a lot of packs from tournies/twitch streams and just slow-play the collections. Packs are mostly full of live cards, after all. I finished them on Monday after a couple weeks of opening many packs, without spending barely anything. And now I have some of the best cards in the game!
I absolutely agree with your point about the AH being very tough for new players to upgrade their teams though. The historical card market being blown up every week by new collections has got to be a big turnoff for newer/casual players.
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