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The main issue is the amount of time with no action. In 2021 the average game ran a record 3h11m. With the increase of the three true outcomes, there were only 46.8 balls put into play per game meaning that there was a ball put into play every 4m5s. Just ten years ago there was a ball in play every 3m22m (52.2 BIP with an average game time of 2h56m). That is a 20% increase in just ten years. Going back forty years there was only 2m42s between balls in play (58.2 BIP with an average game time of 2h38m). This means that the current game’s inactivity is up 50% since 1981. In other words, the game has been getting more and more boring. The focus needs to be on reversing this trend.
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