[Déjà Bru]

Ohtani has become quite a phenomenon.

It’s hard to be ubiquitous in Tokyo, one of the largest cities in the world, but Shohei Ohtani has found a way. The Los Angeles Dodgers star seems to be everywhere: on billboards, on products, in television ads and news and entertainment shows and, of course, on the field when his games are broadcast live in Japan.

In sports, money often follows success, and Ohtani’s success has created a windfall for himself, the Dodgers and the league. Ohtani has about 20 active sponsorship deals at any time, like with the Japanese drugmaker Kowa and with New Balance, and the value of his deals spiked after he joined the Dodgers last season following six years with the Los Angeles Angels.

The Dodgers have seen the number and value of their deals skyrocket, and they are poised to surpass the Dallas Cowboys as the top-earning team, according to SponsorUnited, which tracks sports sponsorships.

When Ohtani comes to town, home teams have seen a surge in sponsorships from Japanese companies who buy in-stadium ads that can be seen by fans watching Ohtani’s games in Japan. Ads for more than three dozen Japanese brands were visible on television during Dodgers away games, SponsorUnited said.

In October, the number of fans in Japan and South Korea watching the Dodgers play the Yankees in the World Series equaled the number watching in the United States and Canada.