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Originally Posted by Déjà Bru

Here, Jordan, I will answer my own question for a change, thank you!

Quarters vs halves: Why women's, men's NCAA tournament games use different formats

The women have been ahead of the men in format for a long time. WCBB was using a 30 second shot clock in the 1970s, when the men were content to watch Dean Smith's Four Corners offense for hours at a time.