What in the heck did we do . . . what in the heck would we do . . . without Wikipedia?
Show-cause penalty
It's the "show-cause" part that had me confused. "If the school [that is hiring a penalized coach] wishes to avoid the NCAA penalties imposed on that coach, it must send representatives to appear before the NCAA's Committee on Infractions and 'show cause' (i.e., prove the existence of good reason) as to why it should not be penalized for hiring that coach."