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I don't think the billionaires care whether or not the fans are loyal. Just that someone is paying for it.
I used to be an avid fan of 3 of the 4 major sports. A moderate hockey fan. It wasn't the prices that soured me on two of the three, it was the product. I don't like how the sports evolved, so I'm left with the NFL.
A little over 20 years ago I would have purchased Sunday ticket. But I wasn't switching to direct TV, so I didn't. Now that I can get Sunday ticket, I won't because I don't think the product justifies the cost. The league isn't as exciting to me anymore. So the idea of buying a PSL or season tickets isn't even on the table.
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