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amead17 · 12-16-2025, 10:59 AM

SPORTING TIMES — January 1st, 1913
By Arthur H. Leland

HIGHLANDERS SHED OLD NAME AS CLUB EMERGES AS NEW YORK YANKEES

The New Year has brought with it a significant change in the affairs of New York’s American League club. Following an off-season that already saw the dismissal of their former manager and the appointment of Chris Smith as the new man in charge, the club’s ownership has now taken a further and more striking step in an effort to revive its fortunes.

It was announced today, the first day of 1913, that the New York Highlanders will henceforth be known as the New York Yankees. The change marks the end of the Highlanders’ name and signals what the club hopes will be the beginning of a fresh chapter.

When questioned as to why the announcement was held until now, ownership offered only that certain matters had to be properly arranged before the change could be made official. No further explanation was given.

Those guiding the club believe that the adoption of the Yankees name will provide a new identity, and with it the opportunity to turn the page on recent struggles. As the season ahead draws nearer, the hope in New York is that this rebranding, coupled with new leadership, will usher in more successful and winning campaigns.

12-16-2025, 10:59 AM	#557
amead17 Hall Of Famer Join Date: Dec 2013 Posts: 9,275	SPORTING TIMES — January 1st, 1913 By Arthur H. Leland HIGHLANDERS SHED OLD NAME AS CLUB EMERGES AS NEW YORK YANKEES The New Year has brought with it a significant change in the affairs of New York’s American League club. Following an off-season that already saw the dismissal of their former manager and the appointment of Chris Smith as the new man in charge, the club’s ownership has now taken a further and more striking step in an effort to revive its fortunes. It was announced today, the first day of 1913, that the New York Highlanders will henceforth be known as the New York Yankees. The change marks the end of the Highlanders’ name and signals what the club hopes will be the beginning of a fresh chapter. When questioned as to why the announcement was held until now, ownership offered only that certain matters had to be properly arranged before the change could be made official. No further explanation was given. Those guiding the club believe that the adoption of the Yankees name will provide a new identity, and with it the opportunity to turn the page on recent struggles. As the season ahead draws nearer, the hope in New York is that this rebranding, coupled with new leadership, will usher in more successful and winning campaigns.